Selling products on Amazon as an authorized seller requires proper documentation to verify your legitimacy, and one essential document is the Brand Authorization Letter. This letter serves as official permission from a brand owner, allowing a third party to sell their products on Amazon. Without it, sellers may face restrictions, product takedowns, or even account suspension. Whether you’re a reseller, distributor, or new to Amazon’s marketplace, understanding the correct brand authorization letter format is crucial for smooth operations. In this guide, we’ll walk you through everything you need to know about crafting a professional and compliant authorization letter for Amazon.
What is a Brand Authorization Letter?
A Brand Authorization Letter is a formal document issued by a brand owner or manufacturer that grants permission to a third-party seller to market and sell their products. This letter acts as proof of authorization, ensuring that the seller has legal rights to list and distribute the brand’s items on e-commerce platforms like Amazon.
Purpose of a Brand Authorization Letter
A well-drafted authorization letter serves multiple purposes, such as:
- Prevents Unauthorized Selling – Ensures only approved sellers can distribute branded products.
- Protects Brand Reputation – Avoids counterfeit sales that may damage the brand’s credibility.
- Ensures Compliance with Amazon Policies – Amazon often requires this letter to verify seller legitimacy.
- Helps in Intellectual Property Protection – Prevents unauthorized use of trademarks and product listings.
Why is a Brand Authorization Letter Required for Amazon?
Amazon enforces strict policies to protect brands and customers. A Brand Authorization Letter is often necessary for:
- Gaining Approval for Restricted Categories – Certain product categories require brand approval.
- Avoiding Listing Removal – Amazon may remove product listings that lack proper authorization.
- Resolving Intellectual Property Complaints – Helps sellers respond to complaints about unauthorized selling.
- Enhancing Buyer Trust – Official sellers with brand authorization build credibility with customers.
Key Elements of a Brand Authorization Letter
A well-structured Brand Authorization Letter must include several key elements to be considered valid by Amazon. Below is a breakdown of the essential components:
| Element | Details |
|---|---|
| Brand Information | Full name, registered business address, and contact details of the brand owner. |
| Authorized Seller Details | Name, business details, and Amazon Seller ID of the authorized seller. |
| Product Details | Specific products covered under the authorization, including SKUs or ASINs. |
| Duration of Authorization | The time period for which the authorization is valid. Some brands provide indefinite authorization, while others specify a renewal date. |
| Permission Scope | Specifies whether the seller is allowed to resell, distribute, or modify product listings. |
| Legal Terms and Conditions | Any restrictions, compliance requirements, or other legal considerations set by the brand owner. |
| Brand Owner’s Signature and Stamp | A signature (and preferably a company stamp) to validate the document’s authenticity. |
Legal Considerations
A Brand Authorization Letter should also comply with legal and contractual agreements, such as:
- Trademark and Copyright Compliance – Ensures the seller follows brand guidelines.
- Exclusive vs. Non-Exclusive Rights – Defines whether the seller is the sole authorized distributor or if multiple sellers are permitted.
- Liability Clauses – Outlines responsibilities in case of disputes or policy violations.
- Amazon’s Verification Requirements – Amazon may request additional documentation to confirm the legitimacy of the letter.
By including these key elements, sellers can create a strong Brand Authorization Letter that aligns with Amazon’s policies and secures their selling rights.
Also read: Recommendation Letter For Security Officer
How to Write a Brand Authorization Letter for Amazon?
If you want to sell branded products on Amazon, you need a Brand Authorization Letter from the manufacturer or brand owner. This document proves that you have permission to sell their products legally, helping you avoid listing removals or account restrictions. Below is a step-by-step guide to writing a proper Brand Authorization Letter along with some best practices to ensure it meets Amazon’s requirements.
Step-by-Step Guide to Writing a Brand Authorization Letter
Follow these simple steps to create a professional and valid Brand Authorization Letter:
Step 1: Use a Professional Letterhead
✔ The letter should be written on the official letterhead of the brand or manufacturer.
✔ Include the brand’s logo, name, business address, and contact details.
Step 2: Add the Date and Recipient Details
✔ Mention the date when the letter is issued.
✔ Address the letter to Amazon Seller Support or the concerned authority.
Step 3: Introduce the Brand and Seller
✔ Clearly state the brand name and the authorized seller’s name.
✔ Include the seller’s Amazon Store Name and Amazon Seller ID for easy verification.
Example:
“We, [Brand Name], hereby authorize [Seller Name], operating under Amazon Seller ID [Seller ID], to sell our products on Amazon.”
Step 4: List the Authorized Products
✔ Specify the products covered under the authorization.
✔ Include product names, SKUs (Stock Keeping Units), and ASINs (Amazon Standard Identification Numbers) to avoid confusion.
Example:
*”The following products are included in this authorization:
- [Product Name] – SKU: [XXXX] – ASIN: [XXXX]
- [Product Name] – SKU: [XXXX] – ASIN: [XXXX]”*
Step 5: Define the Scope of Authorization
✔ Mention if the authorization is exclusive or non-exclusive.
✔ Specify the regions or marketplaces (e.g., Amazon USA, Amazon UK) where the seller is allowed to operate.
Example:
“This authorization allows [Seller Name] to list, market, and sell our products on Amazon in the [specified regions].”
Step 6: Mention the Duration of Authorization
✔ State whether the authorization is permanent or has an expiration date.
✔ If applicable, provide the start and end dates.
Example:
“This authorization is valid from [Start Date] to [End Date] and will be subject to renewal thereafter.”
Step 7: Include Legal Terms and Conditions
✔ Add any important conditions, such as:
- Compliance with Amazon’s policies and brand guidelines.
- Restrictions on product modifications or bundling.
- Agreement to maintain brand integrity.
Step 8: Add Signature and Contact Details
✔ The letter must be signed by the brand owner or an authorized representative.
✔ Include their full name, job title, email, and phone number.
✔ A company stamp or seal can add more authenticity.
Example:
Signed,
[Brand Owner’s Name]
[Designation]
[Brand Name]
[Email Address]
[Phone Number]
Best Practices and Tips for a Strong Authorization Letter
✅ Keep It Clear and Concise – Avoid unnecessary details; focus on key information.
✅ Use Formal Language – Maintain a professional tone throughout the letter.
✅ Match Seller Information with Amazon Records – Ensure the seller’s name and Amazon ID are accurate.
✅ Provide Direct Contact Information – Amazon may request verification, so include an official email.
✅ Check Amazon’s Requirements – Policies may change, so review Amazon’s latest guidelines before submitting the letter.
✅ Use a PDF Format – Submit the letter as a PDF document to maintain its original formatting.
By following this guide and best practices, you can create a strong Brand Authorization Letter that meets Amazon’s requirements and helps you sell branded products smoothly.
Brand Authorization Letter Format for Amazon
A Brand Authorization Letter is an official document that grants permission to a seller to market and sell a brand’s products on Amazon. This letter is crucial for verifying the legitimacy of a seller and ensuring compliance with Amazon’s policies. It serves as proof that the seller has the legal right to list and distribute the brand’s products, helping to prevent unauthorized sales and counterfeiting.
Below are nine sample letters that cater to different scenarios related to Brand Authorization for Amazon. Each template follows a professional format to ensure acceptance by Amazon.
1. General Brand Authorization Letter for Amazon
[Brand’s Letterhead]
Date: [DD/MM/YYYY]
To: Amazon Seller Support
[Amazon Marketplace Region]
Subject: Authorization Letter for [Seller Name] to Sell [Brand Name] Products on Amazon
Dear Amazon Seller Support,
We, [Brand Name], a registered business under [Company Registration Number], hereby authorize [Seller Name], operating under Amazon Seller ID [Seller ID], to sell our products on Amazon’s marketplace.
The authorized products include:
- [Product Name] – SKU: [XXXX] – ASIN: [XXXX]
- [Product Name] – SKU: [XXXX] – ASIN: [XXXX]
This authorization is valid from [Start Date] to [End Date] and may be subject to renewal. The seller is required to adhere to Amazon’s policies and our brand guidelines.
For verification, feel free to contact us at [Brand Email] or [Brand Phone Number].
Sincerely,
[Brand Owner’s Name]
[Designation]
[Brand Name]
2. Exclusive Brand Authorization Letter
This letter grants exclusive rights to a seller to represent and distribute the brand’s products on Amazon.
[Brand’s Letterhead]
Date: [DD/MM/YYYY]
To: Amazon Seller Support
Subject: Exclusive Authorization Letter for [Seller Name]
Dear Amazon Seller Support,
We, [Brand Name], grant exclusive selling rights to [Seller Name] (Amazon Seller ID: [Seller ID]) for our products on Amazon [Marketplace Region].
Authorized products:
- [Product Name] – SKU: [XXXX] – ASIN: [XXXX]
- [Product Name] – SKU: [XXXX] – ASIN: [XXXX]
This exclusive authorization is valid from [Start Date] to [End Date]. No other seller is permitted to sell our products on Amazon.
For confirmation, please contact us at [Brand Email].
Best regards,
[Brand Owner’s Name]
3. Non-Exclusive Brand Authorization Letter
This letter allows multiple sellers to sell the brand’s products on Amazon.
[Brand’s Letterhead]
Date: [DD/MM/YYYY]
To: Amazon Seller Support
Subject: Non-Exclusive Authorization Letter for [Seller Name]
Dear Amazon Seller Support,
We, [Brand Name], authorize [Seller Name] (Amazon Seller ID: [Seller ID]) to sell our products on Amazon. This authorization is non-exclusive, meaning other sellers may also distribute our products.
Product details:
- [Product Name] – SKU: [XXXX] – ASIN: [XXXX]
For any verification, please contact us at [Brand Email].
Sincerely,
[Brand Owner’s Name]
4. Short-Term Authorization Letter
A temporary authorization letter with a specific validity period.
[Brand’s Letterhead]
Date: [DD/MM/YYYY]
To: Amazon Seller Support
Subject: Temporary Authorization for [Seller Name]
Dear Amazon Seller Support,
We, [Brand Name], authorize [Seller Name] to sell our products on Amazon for a limited period from [Start Date] to [End Date].
Products covered:
- [Product Name] – SKU: [XXXX]
After the expiration date, this authorization will no longer be valid.
For further verification, please reach out to us at [Brand Contact Information].
Best regards,
[Brand Owner’s Name]
5. Renewal of Brand Authorization Letter
A renewal request for an existing authorization letter.
[Brand’s Letterhead]
Date: [DD/MM/YYYY]
To: Amazon Seller Support
Subject: Renewal of Authorization for [Seller Name]
Dear Amazon Seller Support,
We hereby extend the authorization of [Seller Name] (Amazon Seller ID: [Seller ID]) to sell our products on Amazon. This renewal is valid from [New Start Date] to [New End Date].
Authorized products remain the same as per the previous authorization.
For verification, please contact us at [Brand Contact Email].
Sincerely,
[Brand Owner’s Name]
6. Revocation of Authorization Letter
Used to withdraw a seller’s authorization.
[Brand’s Letterhead]
Date: [DD/MM/YYYY]
To: Amazon Seller Support
Subject: Revocation of Authorization for [Seller Name]
Dear Amazon Seller Support,
We, [Brand Name], formally revoke the authorization previously granted to [Seller Name] (Amazon Seller ID: [Seller ID]) to sell our products on Amazon. Effective [Revocation Date], they are no longer permitted to list or sell our products.
For further clarification, contact us at [Brand Email].
Sincerely,
[Brand Owner’s Name]
7. Authorization Letter for a New Seller
A letter issued when a brand is adding a new Amazon seller.
[Brand’s Letterhead]
Date: [DD/MM/YYYY]
To: Amazon Seller Support
Subject: Authorization for New Seller [Seller Name]
Dear Amazon Seller Support,
We authorize [Seller Name] to sell our products on Amazon starting from [Start Date]. Their Amazon Seller ID is [Seller ID].
For any concerns, reach us at [Brand Contact Email].
Best regards,
[Brand Owner’s Name]
8. Brand Authorization for International Sellers
For sellers operating in multiple Amazon marketplaces.
[Brand’s Letterhead]
Date: [DD/MM/YYYY]
To: Amazon Seller Support
Subject: International Authorization for [Seller Name]
Dear Amazon Seller Support,
We authorize [Seller Name] to sell our products on Amazon in the following regions: [Amazon USA, Amazon UK, etc.].
This authorization is valid from [Start Date] to [End Date].
For verification, contact us at [Brand Email].
Best regards,
[Brand Owner’s Name]
9. Authorization Letter for Amazon FBA Sellers
For sellers using Fulfillment by Amazon (FBA) services.
[Brand’s Letterhead]
Date: [DD/MM/YYYY]
To: Amazon Seller Support
Subject: Brand Authorization for FBA Seller [Seller Name]
Dear Amazon Seller Support,
We authorize [Seller Name] to sell our products on Amazon using Fulfillment by Amazon (FBA). The authorized products include:
- [Product Name] – SKU: [XXXX]
This authorization is effective from [Start Date].
For verification, please contact us at [Brand Email].
Sincerely,
[Brand Owner’s Name]
A Brand Authorization Letter is essential for Amazon sellers to establish legitimacy and avoid listing removals. The above templates cater to various scenarios, ensuring that sellers meet Amazon’s policies while maintaining a strong brand presence.
Common Mistakes to Avoid When Writing a Brand Authorization Letter for Amazon
When submitting a Brand Authorization Letter to Amazon, even small mistakes can lead to rejection or delays in approval. To ensure a smooth process, avoid the following common errors:
1. Missing or Incorrect Brand Information
🔴 Mistake: Not providing accurate details about the brand, such as:
- The full legal name of the brand
- Incorrect or missing registration details (e.g., trademark number)
✅ Solution: Always double-check the brand name, registration number, and contact information before submitting.
2. Lack of Seller Details
🔴 Mistake: Failing to include the correct seller details, such as:
- Seller’s name (must match the Amazon account)
- Amazon Seller ID (a unique identifier on Amazon)
✅ Solution: Ensure that the seller’s name and ID are exactly as they appear in Amazon’s system.
3. Missing Authorization Duration
🔴 Mistake: Not specifying the validity period of the authorization, leading to confusion.
✅ Solution: Clearly state the start and end date of the authorization, or mention if it’s valid until revoked.
📌 Example:
“This authorization is valid from January 1, 2025, to December 31, 2025.”
4. Vague or Incomplete Product List
🔴 Mistake: Not listing the exact products covered under the authorization.
✅ Solution: Include:
- Product names
- SKUs (Stock Keeping Units)
- ASINs (Amazon Standard Identification Numbers)
📌 Example:
✅ “Product: Wireless Bluetooth Headphones – SKU: WBH100 – ASIN: B08XYZ1234″
5. No Official Letterhead or Signature
🔴 Mistake: Submitting a plain-text letter without an official brand letterhead or an authorized signature.
✅ Solution:
- Use the company’s official letterhead.
- Sign the letter digitally or manually.
- Include the brand owner’s name, position, and contact details.
📌 Example:
✅ [Brand’s Letterhead]
Signed by: John Doe, CEO, [Brand Name]
6. Not Addressing the Letter to Amazon Properly
🔴 Mistake: Writing a generic letter without addressing Amazon correctly.
✅ Solution: Address it to the appropriate Amazon department.
📌 Example:
✅ “To: Amazon Seller Support Team“
If it’s for a specific marketplace, mention the region (e.g., Amazon USA, Amazon UK, Amazon India).
7. Using Informal or Unprofessional Language
🔴 Mistake: Writing in an unprofessional tone or using unclear wording.
✅ Solution: Keep the language formal, concise, and professional.
📌 Example of a bad sentence:
❌ “Hey Amazon, I give my friend permission to sell my products. Hope it’s all good!”
📌 Example of a good sentence:
✅ “We, [Brand Name], officially authorize [Seller Name] to sell our products on Amazon.”
8. Non-Compliance with Amazon’s Requirements
🔴 Mistake: Not following Amazon’s specific requirements, such as:
- Providing a scanned copy of the letter in PDF format
- Using the correct language (English for most marketplaces)
✅ Solution: Before submission, check Amazon’s latest guidelines on authorization letters.
9. Not Providing Contact Information for Verification
🔴 Mistake: Failing to include a contact person for Amazon to reach out for verification.
✅ Solution: Add a valid email and phone number of the brand’s representative.
📌 Example:
✅ “For verification, please contact us at [email protected] or call +1-555-123-4567.”
10. Submitting an Expired or Outdated Letter
🔴 Mistake: Using an old or expired letter that is no longer valid.
✅ Solution: Always submit a newly issued authorization letter with a current date.
📌 Example:
✅ Date: [Current Date]
Frequently Asked Questions (FAQ) – Brand Authorization Letter for Amazon
1. What is a Brand Authorization Letter for Amazon?
A Brand Authorization Letter is an official document in which a brand owner or manufacturer authorizes a seller to list and sell its products on Amazon. This letter serves as proof that the seller has the legal right to distribute the brand’s products.
2. Why is a Brand Authorization Letter Required on Amazon?
Amazon requires this letter to:
- Prevent unauthorized sellers from listing counterfeit or fake products.
- Ensure only authorized sellers are distributing genuine products.
- Comply with brand protection policies.
3. Who Needs to Provide a Brand Authorization Letter?
- Brand owners who want to grant selling rights to third-party sellers.
- Distributors or resellers who need proof of authorization from the original brand.
4. What Key Elements Should Be Included in the Letter?
A proper authorization letter should contain:
✅ Brand name and details
✅ Authorized seller’s name and Amazon Seller ID
✅ Product list (SKU, ASIN, or model numbers)
✅ Validity period of the authorization
✅ Brand owner’s signature and company letterhead
5. How Do I Submit a Brand Authorization Letter to Amazon?
You can submit the letter by:
- Logging into your Amazon Seller Central account.
- Navigating to Performance → Account Health → Compliance Requests.
- Uploading the signed PDF version of the authorization letter.
- Waiting for Amazon’s review and approval.
6. How Long Does Amazon Take to Approve the Letter?
Amazon typically reviews Brand Authorization Letters within 2 to 5 business days. However, processing time may vary depending on verification requirements.
7. Can I Use the Same Authorization Letter for Multiple Marketplaces?
No, you may need separate authorization letters for different Amazon marketplaces (e.g., Amazon US, Amazon UK, Amazon India) based on regional policies.
8. What Happens If My Brand Authorization Letter Is Rejected?
If Amazon rejects your letter, check for these common issues:
❌ Incomplete or incorrect details (brand name, seller ID, etc.)
❌ Lack of brand owner’s signature or company letterhead
❌ Invalid or expired authorization period
To fix it, revise the letter, ensure all required details are included, and resubmit.
9. Does the Brand Authorization Letter Expire?
Yes, unless stated otherwise. Most letters are valid for 6 months to 1 year, but the brand owner can specify a different duration.
10. Can I Sell Branded Products Without an Authorization Letter?
No, unauthorized selling of branded products can lead to listing removal, account suspension, or legal actions from the brand owner or Amazon.
11. Where Can I Get a Sample Brand Authorization Letter?
You can find a free sample Brand Authorization Letter in this article to help you draft your own.
Hope this guide helped you get a clear idea of how to create a solid Brand Authorization Letter for Amazon! Getting everything right from the start can save you a lot of headaches down the road, so take your time and make sure your letter includes all the necessary details. Thanks for reading, and if you ever need more tips or templates, feel free to drop by again. Happy selling, and best of luck with your Amazon journey!